Nevertheless, every SEO specialist wants important information to be displayed under the site name in its full volume. We have all met examples like this in the SERP (read more information in the article about What is the SERP in 2020? ):ĭanny Sullivan, the representative of Google, stated three years ago that the change of meta description length is a dynamic process, and webmasters don’t have to rewrite them every time this happens. Descriptions that were not concise were cut. Read more in the articles What are Rich Snippets? and How to Optimize Featured Snippets. ![]() ![]() Besides, the search engine has changed the size of the snippet several times. Google has never provided precise data on how many symbols meta description should have. In this post, we are going to focus on the length of the meta tag. In the article about How to Build a Nice Meta Description, we described in detail what meta descriptions are, what they influence, and how to create an effective text to increase CTR. Otherwise, users will see something like this: That is why it is crucial to not only create a meta description but also optimize it correctly. Sometimes, search robots independently choose the parts of the text where keywords are included. It is necessary to note that Google does not always display the meta description that you have written. Read more information in the article What Is a CTR. Therefore, the quality meta description increases CTR and improves rating by means of attracting organic traffic. ![]() However, this meta tag is important for SEO because it is the meta description that users read before they decide to click on the site or not. In 2009, Google announced that search robots do not take meta descriptions into account when ranking websites. The meta description is a short text located under the site heading in the search results. How Long Should Your Meta Description Be?
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